The audience for my film would be between the ages of 15 –
34 and dominantly more towards the male gender rather than females. The reason
my film would appeal to this target audience is due to the violent nature of
the film being a main theme of the film. My opening builds up the film with a
sense of mystery as it makes people curious who the man walking into the garage
is and gives of a tense atmosphere. I believe that thriller films that are
based around a dark atmosphere require having a dull colouring and dim lighting
that give off a realistic feeling to the film. I want my film to be based off
realistic themes; however, I have made the situation I created in the opening
unrealistic in a sense as a way of adding some excitement to the film to draw
in an audience. My film would include an average amount of violence as I would
be including some action scenes, although, when it comes to developing the
story it would mainly be in separate scenes and would allow people who would
prefer the story to action as a way for them to enjoy the film.
Social Grades
When it comes to the social grades in my film I believe that
my audience would be similar to that of the film Se7en. This is mainly due to
the film being similar in its themes and how it executes those through their
characters, mainly the protagonists and antagonist. I feel that my film will
have a similar male to female ratio as the film is more directed towards what a
male audience enjoy out of a film, furthermore the fact that there is no
leading female protagonist would mean that a female audience would not feel as
connected as the males would to the protagonists. Using The National Readership
Survey the majority of people who would watch my film would be in the C1 and
some in the C2 class. The people who enjoy a film based around the themes of
violence, crime and betrayal will most likely find this film enjoyable. However, this may not be the only types of people that would enjoy watching this film, although it mainly interests them there might be other people that would find something to enjoy about the film as it includes a complex plot along with the mix of action and suspense meaning that even some people from the A and B class may also enjoy the film for the reason that my film introduces itself along with a complex plot that they may find interesting.
The 4Cs
Based off of the 4Cs my audience will people explorers. I
feel that explorers would consider watching my film as it is not a part of a
brand and would thus make them more likely to watch their film as they are the
ones most that would considering trying something new. These type of people enjoy
new brands that offer new sensations, difference is what they seek I believe
that due to my film being in the main perspective of the mercenaries(criminals)
I feel that my film will give them that something new that they seek.
Furthermore, I feel that the film will give them the sense of difference and
adventure that they aspire for, this also fits into my target audience as
explorers are younger demographics that still attend school or have just
completed their education.
VALS
Based on the Values Attitude and Lifestyle framework my
audience I had decided in my research that the type of
people that would watch my film would be experiencers, this hasn't changed as
my film will allow them to experience a film that follows most conventions for
a thriller/crime film, however, they could experience something different in my
film compared to other similar films as the audience will be aligning their
feelings with the protagonists which in my films case are criminals.
Furthermore they follow the idea of my target audience being mainly youthful people as it would include
many action sequences, these types of people spend heavily on things like food,
clothing and other products and services and one of the of those services would
be going to the cinema as a large amount of young adults go the cinema frequently
with friends.
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