Wednesday, 2 December 2015

Target Audience For My Film

For my media films opening the type of audience that I expect to gain interest in the Thriller/Crime genre are mainly a male audience however it is still quite an even split between genders which shows that there is an audience of females that enjoy this genre. The age range for our film would be mainly between the ages of 15 – 34 years, this is due to the averages and percentages showing that from both tables show that people in this age range showed the most interest watching the film ‘Taken’. The social grade that I expect to be the largest audience is the class C1, people in this class usually have a more supervisory or administration occupation. Also there can also be people from C2 that are expected to watch the film, which consist of skilled manual workers. I believe this because the film ‘Taken’ had an audience class that consisted of mainly C1 and C2 individuals. However, this film doesn't seem to appeal to the A and B social grades which consist of a profession that is management such as a middle manager or company director, this reason that this type of film deosn't really appeal to that social grade is due to the fact that these type of people prefer a film that shows a bit more intelligence, perhaps this is due to the fact that those type of people see this film and perhaps genre as a less intelligent film as its only real driving point is the action scenes that they contain. If I was to take the VALS framework into consideration along with the social class I have chosen then I believe that my main audience would come from the experiencers group as this is mainly characterised as young adults which around the target audience that I plan to gain interest in the film, due to them more willing to spend money they would be more likely to go to a cinema and watch a film with some friends.

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